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About Us

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Sweet Potato is the group name for Jamie Barber's investments and operations in the leisure sector.
We are a turnkey operation comprising Business Leadership, Senior Operations Experience, Food & Beverage Controls and Execution, Marketing, Accountancy & HR. We are supported by a small but deep investor base. We are ready to enter underperforming leisure assets or brands, co-invest & turnaround by -

Implementing tight business controls - Using Group Buying to improve
margins - Re-balancing a product and/or brand towards current trends
- Refurbishing, Remarketing & Relaunching.

Our Brands

(Investment sold in April 2011)




(Investment sold in February 2011)


New site opportunities. Sweet Potato is looking to expand all its brands through the acquisition of leasehold and freehold properties. We are actively targeting units throughout the UK. Please contact us on 020 7268 6464 or email zoe@sweetpotato.co.uk to receive brand specific property requirements or to introduce a property.


Find out more. Please get in touch by emailing Charu Abrol at charu@sweetpotato.co.uk or by calling 020 7268 6464

8 Lancashire Court, Brook Street, London, W1S 1EY

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